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CASE STUDY

THE CASE 
FIRM

PROJECT TYPE

Branding, Web Design, and Photography

WEBSITE

Creative Direction 

Brand Identity

Brand Guidelines

Primary Logo

Secondary Logo

Favicon

Color Palette
Typography Selections
Stationery Suite
Website Design 
Search Engine Optimization 
Brand Photography 

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BRAND INSPIRATION

Carlissa A. Shaw. Esq, is a force to be reckoned with as a multidisciplined professional and firm owner. She approached AFLD Creative with the ultimate goal of branding her firm as a  multi-disciplined agency that offers legal, consulting, and real estate services.   Our vision morphed into an innovative and untraditional approach to a comprehensive agency that set her apart and built an amazing and recognizable brand that would stand the test of time. 
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TAGLINE

LONG STORY SHORT, WE SOLVE PROBLEMS

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THE LOOK

PROFESSIONAL
FEMININE
BOLD
COLORFUL
AUTHENTIC
ELEVATED

LOGOS

For The Case Firm logo mark, we paired a modern sans serif font family with a feminine script font that captured the energy of the client. We wanted the brand to be eye catching at first glance to gain the attention of potential clients across each discipline. The logo feels modern, classic, yet innovative and new.  Each brand element interacts with one another giving you a layered feel—with elements that are classic, masculine and feminine, timeless and on-trend,  and unexpected.
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TYPOGRAPHY

We mixed the use of a bold san serif family with varying weights and a script typeface for a balance of a bold and feminine feel. 
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MORGANITE

ABCDEFGHI
JKLMNOPQR
STUVWXYZ

BLACKSTONE

abcdefghi
jklmnopqr
stuvwxyz

COLOR PALETTE

We wanted the color palette to be noticeable and impressive. The goal was to create a unique color way that would stand out from the crowd of other firms.  With a distinct and vivid foundation, we layered in deep gold tones with a balanced sage that felt modern and bold while still complementing the brand’s imagery.

BRAND IMAGERY

We wanted the brand photography to be classic and impressive. We shot images that would intertwine across each business seamlessly. Activating realistic shots in business settings was key to visually telling the client's brand story. With a distinct and vivid  foundation, we layered in rich purple tones with a showy teal that felt modern and bold while still complementing the brand’s imagery.
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INQUIRE ABOUT A 
CLIENT PROJECT

We'd love to offer you this same level of comprehensive, detailed, and intimate service. Our team of designers, photographers, and brand strategists are dedicated to creating a digital and visual identity that resonates with your brand values as well as your target audience—we’d love to tell you more about our collaborative process.

"You've done it, again! Thank you for all of your hard work, Andrea. I love everything. 

CARLISSA SHAW

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WEBSITE

Carlissa opted for a custom designed website that would allow us to fully amplify all of her brand elements. Our goal with the website design was to ensure clients were fully aware of the practices available within the CASE Firm. 
Every design element was thoughtfully implemented to carry through a cohesive brand project campaign. Each bold hue was hand-selected for timelessness and impact. As you move through the site, the experience is immersive and gives you a glimpse into what the CASE FIRM offers and stands for. 
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