The past 10 years have felt like a lifetime. Day in and day out, I spent much of my time working as an influencer and creative entrepreneur. I monetized a plethora of talents along the way- from styling, sewing, designing websites, and photography. If I could earn what I needed for my monthly expenses and not have to get a job, I did it. But, then at some point, I wanted more.
The influencer industry has taken the entire world by storm. In the new digital age, the creative influencer has become so influential and the industry itself is very enticing. There have been thousands of people who have achieved the seemingly impossible professionally working as an influencer. Shifts in incomes, access to different worlds, freedom, and lifestyles only some could dream of. I hoped for the same along my journey to somewhat justify leaving my career in healthcare for a creative career. Yet, to some faults of my own like lack of consistency and overthinking as well as a discovery that would soon come, my work as an influencer just wasn't sparking. I also began to deeply feel that influencing as a career wasn't sustainable for my personal and professional aspirations.
I had mastered the art of storytelling, branding, and engaging a diverse audience. However, small revelations were coming forth where my future self was seeking to pivot my skills into a new career. I wanted more opportunities to build a professional career with what I believed had great impact and more experiences that would lend to personal growth as well.
Things were working for my good and preparing me for a new career before I even realized it. Purchasing my great grandmother's home almost four years ago, completing my first placemaking cohort and ULI Memphis REDI Cohort, and now working creatively with a nonprofit organization- everything was shifting.
And, I allowed myself to embark on the journey of evolving from influencer to corporate creative in real estate and community development.
I recently accepted a full time employment offer as a Branding and Community Engagement Strategist. I truly believe that 10 years of experience as an influencer and creative entrepreneur will help immensely. I plan to continue to leverage my influencer skills in the corporate world. As a creative influencer, you possess a unique set of skills that are highly valuable in the corporate sector that many corporate people don't possess.
I can proudly say that I have a unique talent in crafting compelling narratives and building a strong personal brand that translates seamlessly into corporate branding and marketing strategies. In real estate and community development, storytelling is crucial for selling properties and promoting community projects. Big Mama's House and the super special story behind it is one of the most popular stories or content rather that my community has enjoyed. I've spent four years telling that story, creating visuals, and even project management. Storytelling is second nature to me. Now, I can use that skillset for properties and communities in a corporate sector.
In only half a year, my life has completely changed. I decided I was ready for more and deserved more and went after what my heart desired. Transitioning from a creative influencer to a corporate creative in real estate and community development is a journey that requires willingness to adapt, learn, and strategize.
I have all that I need and more. God has shown me that. I am in awe at times at how seamless this evolution has been. I look forward to sharing my work as a creative in corporate, my side projects, passions, and the lifestyle of a creative working mother in real estate development.
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