Cara Greenstein of Caramelized
We’re doing work we love, work that inspires us, and we’re also pursuing our passions and making them priorities. In our latest Working Woman series, I chatted with my "girl food crush", public relations star and food blogger of Caramelized, Cara Greenstein. Meet Cara ....
I've followed Cara for quite some time on Instagram and her blog. I'd have to say I instantly fell in love with her clean aesthetic and unique method of storytelling with food. Cara's mantra and approach to food & lifestyle are expressed in a subtle yet modern and elevated way that captivates her readers. I would use the term purely organic in describing Cara's work. After chatting with her and learning about the work she does full time as a public relations associate, I see why both her blog and her work are seamless.
+ WHAT ARE 5 OF YOUR DAILY HABITS?
1. Coffee + early morning emails — The only way Caramelized keeps trucking.
2. Sweat — Either via bootcamp, CycleBar, or chasing Sawyer.
3. Cook — While I wish it were every night, dinners are primarily on-the-go or out these days. I at least make myself a nice breakfast to start the day on a good note.
4. Write — DCA gives me the opportunity to write and create content daily. It’s the foundation of why I studied PR and why I started my blog.
5. Happy hour — It’s not always cocktails! But the sweet spot of 5 p.m. is typically the time to treat myself to a good conversation, a cheese board, a workout class, a walk with my husband Alex, or a glass of wine. I’m always happy to arrive to the daily milestone.
+ HOW DO YOU THINK WORKING IN A CREATIVE INDUSTRY CONTRIBUTES TO SOME OF THE WORLD’S BIGGER CONVERSATIONS AND WHAT ROLE IS YOUR WORK PLAYING IN THIS SHIFT IN THINKING?
I full-time oversee public relations and social media strategy of my creative firm DCA’s client roster, so I essentially craft narratives for a living. From butcher shops and bars to pedestrian bridges and bike share, our clients challenge us daily to foster and sustain voice for appropriate avenues. The work allows me to practice and analyze what creates organic engagement, brand loyalty, and the value of customer/user experience — areas that relay to so many other facets of our lives and our world. In essence, it's all about relationships — the ability to authentically relate.
+ HOW WOULD YOU ADVISE WOMEN WHO ARE MAKERS, CREATIVE/FASHION PROFESSIONALS OR PEOPLE, IN GENERAL, TO LEAVE IN AN IMPRINT IN THE DIGITAL WORLD JUST BY DOING WHAT THEY LOVE?
Find your voice, and stick with it. Don’t let others’ voices make you question yours, especially in this cluttered and confusing social media world. Followers and consumers — whether of a blog or a product — are drawn to your content because of how you shape it. Shape it with intention.
+ IF YOU COULD MAKE A DINNER FOR 3 PEOPLE WHO WOULD THEY BE, AND WHY AND HMMMM WHAT TYPE OF INGREDIENTS/CUSINE WOULD YOU MAKE?
Molly Yeh (My Name is Yeh), Jeni Britton Bauer (Jeni’s Splendid Ice Creams), and Emily Schuman (Cupcakes & Cashmere). I’d make an eclectic, family-style spread of plates that go back to my Jewish roots (which I share with Molly and Emily) and look forward to my contemporary style of cooking and plating. Plenty of cocktails, too
+WHAT IS ONE QUESTION YOU WISH PEOPLE ASKED YOU MORE OF?
Who and what motivates you to wake up and contribute today?
+ WHERE DO YOU SEE YOURSELF AS A BRAND, CARAMELIZED GOING INTO THE FUTURE?
The trajectory of today’s blogger and social media influencer world is completely unclear, in my opinion, and I don’t want to throw all my eggs in a basket that’s simply short-sided. I now focus on reinforcing the brand essence, the voice, and the value proposition of Caramelized. Its next application — whether a product or service or sentiment — will be discovered when the time is right.