Booked: In The Company of Women by Grace Booney
I finally got my hands on In The Company of Women by Grace Booney, founder of Design*Sponge, two years after publication. Free game, I checked it out from the public library. While I’m being honest, I was hesitant because many business self help books tend to give you the same unrelatable advice that still leaves you feeling like you don’t know how to elevate your business or brand. I didn’t want to invest in yet another frail white lady telling me how her tips would turn my business into a cash cow. In the Company of Women, thankfully was so different. So much different, that I ordered a hard copy.
In The Company of Women is a 100 or so page lovely coffee table/business book. It’s not your usual business book though. It is a celebration of the diversity of creative women entrepreneurs. The gamut of the types of business, of the women, race, age, and experience is so wide and worthy of reading. In order to capture the stories, Booney took a cross country trip around the country to interview and photograph artists, makers, fashion designers, interior designers, furniture makers, the list could go on and on. The result was a dynamic and one of a kind documentation of the work and lives of women in America running and sustaining businesses. Readers like myself gained inspiration t work, live and play, literally, in the company of women.
Each interview was an easy read. How could it not be with its gorgeous photography and design layout? Women were interviewed either in their home or work spaces and for many of the women it was both. I’m always super stoked to get a peek into the creative work spaces of others. I found it rather special to look into the work spaces of some familiar creative entrepreneurs like Carla Hall chef and television host of The Chew and Top Chef. In addition, I found it remarkably special to hear in candid interview style the challenges, sacrifices, and ups and downs of other women in business.
Women entrepreneurs are literally everywhere now. A book like In The Company of Women is a refreshing sight to see and innovator in changing the narrative of women entrepreneurs. We aren’t just sitting behind desks as admin secretaries anymore. We are dominating industries and being our true selves while doing that. Representation matters. True representation matters. Even more so being in the company of women to share stories, listen to professional business advice like scaling and manufacturing, and balance is essential to us as we navigate these professional spaces.