AFLD X Jamie Johnson Hardy for Be Fit. Be Fabulous. Be Fulfilled
"There’s a story behind every brand, and that’s where Andrea Fenise Lifestyle Design always begins. Our latest brand collaboration was a creative design story with Dr. Jamie Johnson Hardy, creative director and founder of BE FIT. BE FABULOUS. BE FULFILLED. Lifestyle designer, Jamie Johnson Hardy had specific wardrobe elements for her photo shoot for her branding and promotional campaigns.
For her initial launch, she envisioned- a blend of textures, fabrics, and pops of color that produced polished, yet refined and reliable looks. We played with bold teal sequin for a classic pencil skirt, structural but fun accessories, and a classic yet modern take on lace. The campaign photo shoot was shot by photographer April Tolbert and Makeup by Zii. Designs were inspired by the idea of a modern woman who designs her one life and uses her style to tell a story.
From creating unique brand image concepts to developing engaging product campaigns, we collaborate with our clients to evoke those stories through custom visual messaging, creating dynamic identities that consumers find engaging and memorable.